Female study participants in a room with a hidden chocolate-chip cookie scented candle were much more likely to make an unplanned purchase of a new sweater -- even when told they were on a tight budget -- than those randomly assigned to a room with a hidden unscented candle (67 percent vs. 17 percent).So I need to put a few framed photos of chocolate chip cookies around the place and burn a cookie-scented candle before people come to see the house. Brilliant!
Saturday, January 12, 2008
The fat one balances the two skinny ones
Thanks to this post on BoingBoing, I now have a strategy for selling our house quickly once it goes on the market: